Who is responsible for the well being of a citizen? Is it the corporation, the non-profit, is it the citizenry as a collective, the consumer, or the state?
I believe it is a combination. It takes individuals doing small acts of kindness, non-profits spreading the word while managing donors and volunteers, government programs (run efficiently) and corporations owning responsibility for their communities and footprints.
We have recently been focused on the corporation. There is a new buzzword in the business world: Corporate Social Responsibility - self regulation combined with social awareness and action.
We have launched a new campain called HALO Alliance which brings businesses together to support children in need. It takes 16 businesses giving $125 per month to fully meet the needs of 20 children in an orphanage. That's everything from rent to food to school.
As part of the HALO Alliance, businesses receive a significant return on a small investment. They improve the lives of children in need, learn about the children they are supporting, and share their efforts as an example to their community. It increases the moral of the workplace and their reputation becomes one that is compassionate, conscience and willing to make a difference.
Imagine if all businesses were part of an Alliance like this, joining non-profits and spreading awareness of the needs of the less-fortunate among their community. Children like Kevin, pictured above, would no longer suffer. People in need would feel the giving spirit of others. It would shift the world.
To learn more about HALO Alliance or to sign your business up, email lacyvoight@haloworldwide.org
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